How to Raise a Happy and Healthy Community

During curriculum night at my daughter’s preschool this week I was struck by some of the recurring themes they had around building community. It reminded me of a brief exchange with Rachel Happe recently following this tweet:Both our preschoolers are in emergent learning or child-led programs and I mentioned I should reread positive discipline to polish up my community management skills. There are so many parallels between the negative tweeter or blogger, forum member etc. and the misdirected child; they both need to be heard, be involved in the solution, share their ideas and they quickly become happy contributing members of the family/community.

I took the basics of the philosophy and updated them from child POV to more of a community-focused. Do you think your community meets these criteria?

  1. Helps community members feel a sense of connection. (A sense of belonging and significance)
  2. Is mutually respectful and encouraging. (Guidelines are kind but firm and people know what to expect)
  3. Is effective long term. (Considers what the member is thinking, feeling, learning, and deciding about himself and his community – and what to do in the future to thrive within this or the greater community/industry. Are you facilitating continual growth and learning experiences?)
  4. Supports important social and community skills. (Respect, concern for others, problem solving, and cooperation as well as the skills to contribute to the larger community.)
  5. Invites the community member to discover how capable they are. (Encourages the constructive use of personal power to solve problems and when/how to reach out for assistance when needed)

A Good Intention Clothes Itself In Sudden Power - Ralph Waldo Emerson

Every community’s success is based on each individuals understanding of the core values and philosophy of the organization. Whether that organization is a preschool or a global corporation. Each year our daughter’s school goes over their intentions – more on this later – and their focus for the year. 2011-2012 brought us:

  • Strengthen the idea of school as a place of collaborative research.
  • Focus on exploring the values, structures and rituals that make up our school community.

Each classroom then decides how they will support those focuses – think taking corporate values and then creating departmental goals. Our class chose exploration around:

  • I am a contributing member of a community. To develop a learning community based on what each individual brings to the whole.
  • I am a communicator. To define and support how children document what is important to them and use their documentation for observation, reflection and sharing.

The teachers also invited parents to share their hopes, dreams and wishes for their child’s year. Our wish for our daughter was that she never stops asking questions that don’t have easy answers. The conversation following “Does King Tut, my goldfish and Jesus all play together now that they are dead?” has been an on-going discussion that isn’t answered with a yes/no.  I’ve been asked hard questions by members of the communities I participate in over the years and I approach them in the same way- from a place of curiosity and interest.

What is the focus for your community? How do you nurture and grow it? What is your “wish” for those communities you are a part of?

 

Why Marketers Need to Focus on Facebook

Citizens in the United States are driving the global adoption of social media services such as Twitter and Facebook, according to research conducted by the Pew Research Center in December with over 46% engaged in social networking. Last month they released statistics from another internet snapshot with that number now closer to 59% in the US.

The sites that make up “social networking” do vary a bit by country. For example Orkut (by Google) leads the way in Brazil with 8 in 10 people, as a recent comScore study showed. It was also noted that Twitter.com reached 23% of the entire Brazilian online population, making it the highest penetration in the world (the US is about 8%)

In May of this year a research report from Nielsen showed Facebook in the clear lead across all web brands and commenting that “Facebook has become synonymous not only with social media, but with the Web…” The report showed users spend 23% of their time online across the top 10 social networks.

And how is that different from recent years? Citi Investment Research shows us how time spent online has changed from Q3 2006 to Q3 2011. Google and Yahoo – watch out!

Community is where your customers or potential customers are and it’s not necessarily the site you’ve built. Knowing that – what does your Facebook marketing strategy look like?

Facebook Crowdsourcing to Improve Accuracy in Local Search

One of the biggest problems in local search is the sparseness and inaccuracy of location data. (Okay, I guess that’s two problems.) Google uses the algorithmic route to determine when there are duplicate listings, but a computer can only do so much. Enter Facebook with their ability to put their 750 million users to work.

Sometimes, you just need a human to tell you the answer. In the case of local, the majority of information about a location is stored in the brains of humans and not stored in yellow page listings, websites, directory services, and other entities that a machine could sort through.

Historically, the local listings services have put up walls to ensure accuracy– for example, Bing’s version. While making it harder to get your listing approved (via long required forms and/or arduous verification) it will provide more complete data but discourages the entry to begin with, further exacerbating the local information problem.

Has Facebook stumbled onto the key to ensure accurate search results by gamifying user-generated content?

About the Guest Author:  Dennis Yu is Chief Executive Officer of BlitzLocal, an agency that builds social media dashboards to measure brand engagement and ROI, specializing in the intersection of Facebook and local advertising.

How to Get The New Facebook Timeline Profile with a Walk-though

Today at F8  Facebook announced Timeline an upcoming change in the way your profile looks. Think digital scrapbook, complete with “cover photo” of your life or at least the story of your life so so far on Facebook.

Right now it’s just available for developers but if you’re comfortable playing around try this how-to from TechCrunch and get it today. Here’s the new features from the intro tour:

Cover – Your cover appears above your profile picture, and it’s the first thing people see when they visit your timeline. I chose a picture of my daughter from a vacation earlier this year, you can change the cover separate from your profile pic and as often as you’d like.

Views -These are mostly familiar with the new addition of map which is a combination of check-in data and pictures with the category of life events, photos, entertainment, public places and restaurants.

Map - The map feature plots check-in’s and photos across the globe. Also include the new “life events” so you can tag yourself on your honeymoon or the first baby picture at the hospital. The suggest following the tour was to tag your life events, at initial launch I had 19 populated.

Activities -This is private to you and used for changing permissions for sharing. It’s neat reminder of events/posts and you can view by year and month.

Stories – Enjoyed scrolling through this and feeling old as I saw some of my younger nieces and nephew “was born” events.

Star or Hide – You can go through each post and star to be featured or hide from your profile. Here’s a featured post of a must see movie. Starring the post has it take up the entire width of the page but it’s definitely not going to be missed.

So I took the leap and published the page (it was set to do it automatically 9/29) but during the developer release, only other developers will be able to see my new timeline. Everyone else will see my old profile.

I’ll be interested to see both how users begin to do some creative things with the new profile as well as deciding whether or not to move older pictures into the timeline to fill it out. Personally I’ve got 14+ years of information on my blog but who knows I might move over some of the life events, but aren’t I just recreating my site?

Can’t wait to see when/if this is rolled out for businesses to use on pages and how that might look. What are you excited to see?

Updating Your Facebook Apps for Secure Browsing

Earlier this year, Facebook announced the availability of secure browsing to further protect the privacy of their users. Once an opt-in feature in your account settings, secure browsing has become much more common as Facebook has promoted the feature more heavily in recent weeks.

If you are using secure browsing you may have noticed that you are now being prompted to browse Facebook pages in secure mode by default which means converting from HTTP URLs to HTTPS. Enabling secure browsing for an account ensures that data cannot be monitored by other users of the network or the ISP. That’s especially useful when public computers or networks are used to connect to Facebook.The apps you build as a Facebook developer also have security options and can deter your users if they are prompted with a security warning when trying to use your apps.

How to update your Apps

At the current time Facebook does not allow API control of these fields, requiring them to be populated manually. This needs to be set within Facebook via the following steps:

  • Go to your Apps in your Facebook Developer account
  • Log into Facebook with the user account that was used to publish the app.
  • Click on the app on the left side of the screen.
  • Click the Edit Settings link on the right.
  • Click the Facebook Integration tab on the left.
  • Copy the URL in the Canvas URL field and paste it into the Secure Canvas URL field.
  • Copy the URL in the Tab URL field and paste it into the Secure Tab URL field.
  • In the Secure Canvas URL field and the Secure Tab URL field, change ‘http’ to ‘https’.
  • Click Save Changes.

If the Tab URL field is blank, copy the Canvas URL and simply append ‘/tab’ to the end and ensure that it does not end with a slash /. For example ‘https://social.webtrends.com/transponder/deploy/facebook/xxxx/tab’.

Have you updated your apps yet?