Michele Warther

29685 SW Rose Lane #305
Wilsonville, OR 97070
michele@xgirl.com

WORK HISTORY

eFusion -- Portland, OR 12/1999-11-2001 A division of ITXC -- Princeton, NJ

Director of eCommerce Services: As Product Marketing Manager I was responsible for the development of product marketing strategies from launch to maintenance. My mandate was to maximize product profitability and foster growth. I developed project proposals for product development; positioning and marketing. Reviewed competitive analysis and developed strong communication channels with distribution and other key stakeholders.

Leadership of the ecommerce team (included, marketing, engineering and product development personnel) included developing a rigorous category management approach to the business. Management of external agencies and liaison with sales managers as well as taking a hands on approach to managing the numbers.

Sales Evangelist: Development of existing and new accounts. Liaison with indirect sales channels and alliance partners. Achievement of quarterly revenue goals (all products and services). Accurate monthly forecasting. Adherence to sales administration processes. Responsible for customer satisfaction of nominated accounts. Coordination with other divisions especially Consulting and Engineering

Services eBusiness Management, Development and Sales 4/1995-1/2000

Director of Internet Services Tranxition Software -- Portland, OR

Media Buying and Planning Appnet -- Bethesda, MD

eBusiness Consulting Novus -- Rutland, VT

Solutions Manager Razorfish -- Los Angeles, CA

Solutions Manager Commerce One (Internet Outfitters) -- Santa Monica, CA

Job Duties included: Creation of marketing programs to reflect service offerings delivered capabilities through presentations to new prospects. Uncovered prospects needs through conversations- develop strategic approach to respond to specific needs. Built detailed account profiles for all targeted accounts. Ensured that qualified prospects move quickly and successfully through the sales process through proactively setting up conference calls, preparing agendas & questions, arranging meetings and driving the qualification process to enhance and speed the closing of the sale. With each business I was involved in the reconsideration/reconfiguration of traditional-platform businesses. Identified the relevant opportunity for the client within the marketplace.

Defined products and services to be delivered (including generation of a high-level business model and a value map of the product delivery). Modeled explicit financial and intangible value to be delivered. Identified and developed internal capabilities and organizational structures. Engaged in user research, branding and relationship strategy exercises. Integrated user research findings/recommendations into product development. Employed quantitative and quantitative research methods to help define strategies that resonate with users' lives, develop new product and service concepts and refine the usefulness of existing products throughout the design and development process. I identified issues critical to success of the client. Generated robust action plans (hiring, training and development, etc.) to address critical issues

As a Solutions Manager, in addition to the duties above I also ran a diverse group of technical, engineering, HTML and design staff. I built and maintained business relationships at all the necessary levels in the client's organization, developed potential for new platform/defining work, ensured long-term relationship, met the project criteria laid down in the account plan, generated invoices on schedule, put all legal documentation in place. Worked with a range of industries including major brands in pharmaceutical, IT, consulting, computers, software and automotive. Main client advocate: oversaw media planning/buying, business and project plans, project budgeting and deadlines.

Music Mgt/Tour Promotions 9/1990-4/1995

Dir. of Creative Services B-Side Saturday Night Online -- Santa Monica, CA

Provided a strategic and sustainable aesthetic to the show, music and communication. Ensured that the style/genre of music and the visual language was in support of the brand and business strategy. Translated complex concepts in convincing and compelling visualizations. Built strong collaborative relationships with all team members. Assisted in creating visual language systems: logo and type mark, color, typography, navigation, etc. Created productions schedules band recommendations and assisted with writing the shows.

Regional Promotions Hi-Frequency Music Marketing -- Chapel Hill, NC

Executive Assistant Ted Cohen Music Management -- Los Angeles, CA

Helped align the project teams with the project objectives that had been established by corporate offices. I owned all parts of the overall solution. Work with the record labels and music specialists to identify the core team to promote the band/songs. Scoped the development, budget and reports. Wrote proposals, managed contracts for concerts (including riders and payment) gave weekly status reports and managed the scope of the projects. This included work with Phillips America and London, for the CDI Launch.

REFERENCES AVAILIBLE UPON REQUEST

SPEAKING/TEACHING

INDUSTRY AFFILIATIONS

CLIENTS AND PROJECTS Partial list includes: Autobytel, Allergan Pharmaceuticals, Loudeye, eBay, Canal + (Digital Monsters), TBWA/Chiat Day, eToys, Schwab.com, Mattel, Fox Kids, Easton Sports, Scuba Pro, Cars Direct, KCRW (an NPR Station), Toshiba Corporate and America, Loudeye, Hyundai America and Disney Interactive

PERSONAL/PROFESSIONAL BIOGRAPHY

I have extensive experience in developing online business plans, media buying/planning, software marketing, and program management. Recently I was the Director of eCommerce Services for Push to Talk. A VoIP tool for the internet and email. Prior to eFusion (ITXC), I was working as an ecommerce strategist. I have worked with a diverse and prominent portfolio of clients in developing their online strategies.

I have also served in senior staff and director-level positions with some of the foremost new media ventures. On the agency-side I have held solution manager positions with Razorfish and Commerce One (Internet Outfitters). These positions have given me the opportunity to work on many online initiatives from the start of the web and adding functionality as the web grew. In the early 90's I worked in the music industry doing tour promotions and management in Los Angeles.

My segue into the online world came as a creative director for a web-based radio show "B-Side Saturday Nite" I have been active in the online field since 1992, when I was an original participant in one of Prodigy Network's first online communities. At the time my co-worker was the only other person with email I knew.

I am currently living in a suburb of Portland, after 10 years in Venice Beach. I was born and raised in New England (NJ and MA). I moved from LA 2 years ago to consult with an Intel-funded migration software company. My husband is attending grad-school in Washington; he is getting his PHD in Special Education. He works with autistic children and their families.