Holding It Down for Content Marketing and The East Coast

If you’re a fan of content marketing, then you are probaly in awe of all the infographics, corporate journalism and general social goodness coming from Mindjet. Over the past few months together with Jess3 they’ve had an on-going series called “Between Minds: An Ongoing Taxonomy of Team Dynamics”. They have highlighted optimists vs. pessimists,  left-brained vs. right-brained and my favorite – thought leaders vs. do leaders.

When they released their latest post “East Coast vs. West Coast: Bridging to the Coastal Divide”  for the first time I wasn’t quickly and clearly on one side. I was born and raised in New England, of course I might still say “wicked” and eat grinders, but my career began in Los Angeles at the start of the 90’s dot-com boom. How would I choose?

After quite the spirited debate among my coworkers, conclusion was I am an East Coaster in business with some West Coast consensus skills and in my personal life I am West Coast laid back with some East Coast-in-your-faceness. Frankly, I don’t think of it as having 2 distinct parts, so guess I’ve got that work/life integration worked out well. If you believe differently, you should know I was tagged near fisticuffs in the original post below. Guess I might be a bit more East Coast huh?

Between Minds: East Coasters vs. West Coasters Names Infographic from Mindjet

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