National wanted to measure and improve these campaigns and how visitors used its site overall. But that meant getting many customers registered online first, dealing with IT changes from its recent restructuring, and keeping training time and new equipment purchases to a minimum. National also needed to see how visitors navigated through entire transactions. It wanted to increase site registrations, put energy efficiency information where it would get the best response, and push push push electronic billing.
To learn more about National Grid story – see their full case study here.
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