The new age of digital marketing is messier than anyone might ever admit. New channels, technologies and connection points pop up daily, not to mention our culture’s reaction them. (Remember when MySpace was REALLY cool?)
And as your digital team sprints to keep up, the question becomes, how do you plan for the unpredictability and ever-present change? How do you embrace the sense-and-respond, viral pace? How do you empower far-flung parts of your organization, and encourage their educated risk-taking?
Our CEO Alex Yoder at a recent OMMA Metrics event talks about apps, the future and ask that you participate personally.