- Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.
- Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions.
- Commit to executing a truly mobile strategy including a great user experience.
Mike also shared with us what he is watching this week in mobile:
*Does this iPad2 finally have a formidable competitor? Samsung Galaxy Tab 10.1 Limited Edition review
*This just underscores how important mobile devices are to retailers … better have a solid smartphone and tablet strategy and an effective means of measuring mobile traffic to enhance user experience. eMarketer: Tablets Beating Smartphones For Mobile Shopping, Commerce | Mobile Marketing Watch
*HTML5 offers a great deal of promise. Whether it will encourage brands to forgo the app store is a question that won’t immediately be answered. But, fascinating to see what’s being done in this arena. Can Modern Mobile Web Apps Loosen Apple’s Grip on Tablet Publishing?
*Not only are smartphone sales up but it’s pretty clear that together with tablets –they are becoming an effective platform in reaching the wealthiest Americans . 61pc of wealthiest Americans own smartphones: study – Mobile Commerce Daily – Research
*Driving the explosive growth of the mobile marketing industry. Smartphone Sales Up 85% Year-Over-Year