A Look at the Marketing Innovation & Discovery Summit : What is Next Up for Mobile Marketers?

Yesterday our new VP of Mobile, Mike Ricci spoke at Marketing Innovation & Discovery Summit held in Austin. This event, hosted by Quantum Digital, brings together agency super stars and executives from world-recognized brands. His session was on uncovering what’s fueling the mobile marketing explosion and help get attendee up to speed on some key trends and metrics that are driving adoption.

Mike provided an overview of new mobile devices, applications, and services, including: tablets, QR codes, location-based SMS, Foursquare, Gowalla, Loopt, Shopkick, and much more. Take a look at his presentation and see how you can put some of these tools and technologies to good use in your integrated marketing campaigns. Presentations are being live-streamed and videos will be available on the Quantum Digital site after the event.

There was great dialogue at the show and online, you can see all the Twitter buzz here or with #mids11 – the conference hashtag.

Please join us in welcoming Mike to the team. If you’ve got questions about mobile for him or topic you’d like to see covered here – share your thoughts with us below or any of our social channels (Facebook, Twitter or in our User Forums)


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